ORM and Social Media Specialist

Function

Emerging Mobility Business Unit

Pay Band

E4 to M2

Role

As a Social Media Manager, you'll report to Lead-Social Media & influencer marketing and will be a part of EMBU.

A purpose driven role for you

Hero MotoCorp – Emerging Mobility Business Unit (EMBU) is seeking an experienced ORM and social media marketing manager to be a part of our growing team to strengthen the company reputation and build brand imagery, based in Gurgaon. The successful candidate will come with a deep consumer focus and have an understanding of the ORM tools, engaging and responding to comments and help create a credible brand image. Strong experience in developing and executing social and digital campaigns with prior experience in managing crisis communications. The role is hands-on, and will require working with multiple stakeholders and agencies.

A Day in the life

ORM
Knowledge of monitoring and listening tools and publishing and scheduling of content on social platforms
Real time tracking and escalate customer queries and concerns
Use and know how social media marketing tools such as Sprinkler, Meltwater, Hootsuite, Konnect insights and others
Responding to and addressing the community’s queries and complaints efficiently, professionally and timeously across all brand channels, Google platforms and others
Regularly identifying trending, track competitors and tactical opportunities of the EV 2 wheeler category and mobility industry
Working closely with service and call centre teams to ensure smooth closure of the tickets and regular reporting of the dashboard
Strong analytics and interpretation skills to present the data in a simple yet effective manner on insights related to brand , competition and industry
Social
Conceptualise, create and execute campaigns with digital first approach across differentiated form of content for all leading social media platforms
Lead on-ground events and support live content including Instagram post, stories tweet at events
Measure the success of every social media campaign and define the metrics and track MoM growth
Regularly identifying trending, track competitors and tactical opportunities of the EV 2 wheeler category and mobility industry
Ensuring that our brand channel is culturally relevant on social platforms and tap on topicals
Monitor SEO and user engagement and suggest content optimization

Academic Qualification & Experience

Marcomm – specialisation in digital and social media marketing | Comms and Advertising
6+

Technical Skills/Knowledge

Prior experience of working on SMM tools and analyse , report and present insights
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Quora, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs

Behavioural Skills

• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills

What will it be like to work for Hero

As the world’s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world. Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East. We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility”, Hero MotoCorp plans to achieve its next 100 million sales by 2030. We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1). Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index. In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets. We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner. Read more about us. Be with the best. Be your best. Catch-up on all our latest openings. Recruitment assessments – We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Job Details- For internal use only