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Manager- Digital Analytics & Personalisation Job

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Date: 05-Aug-2022

Location: Gurgaon, HR, IN

Company: Hero Motocorp

Short Description

The Role incumbent will be responsible for delivering actionable insights and analysis, through the use of SQL, Adobe Analytics & Google Analytics, across the whole digital capability, driving decision-making through the power of data and insights

  • In this key role, you’ll be helping us to deliver a best-in-class digital experience
  • You’ll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience
  • This is an opportunity to strategically partner with the Digital business as a trusted adviser, using data to drive effortless digital customer experiences

Key Responsibilities

Collaborate with stakeholders and technical teams to define the customer engagement data vision and strategy, overseeing the roadmap and delivery of data products..

Providing the business with support to help it deliver on its ambition of ultra-personalized customer experiences.

Providing consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels.

Produce campaign tracking, post-campaign performance and audience insights.

Contributing to formal training to support to stakeholders, with the aim of enabling self-service of analytical tools.

Ensure appropriate product tagging to support measurement, applying attribution tracking to monitor performance of marketing and acquisition campaigns.

Skills Information

  • Experience in supporting optimization campaigns and creating personalized experience
  • Experience utilizing a data management platform to optimize performance media spend
  • A basic understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
  • The ability to interpret business requirements, with strong stakeholder and project management skills
  • Strong communication skills, including the ability to influence business decisions and stakeholders with the use of insight
  • Strong team player
  • Proactive

Education

Relevant Experience

B.Tech or Degree in Statistics.

4-7 Years’ experience with digital analytic tools and platforms. Relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights.

Certification


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