Head – Global Marketing

Function

Global BU

Pay Band

M6 and above

Role

Head Global Marketing is a key leader in the Global Business Unit driving and crafting the strategy for all marketing , supporting in market research, ensuring right range of products is available and driving the sales planning activity for 47+ global markets

A purpose driven role for you

As the Head Global Marketing incumbent will be Developing and leading the implementation of global marketing strategy for Hero MotoCorp to strengthen its brand, ensure a flow of new products suited to global markets, to increase sales and market share, thereby ensuring a growth of business for HMCL in Global Business markets

A Day in the life

As the Head Global Marketing you will be leading and managing the following activities on a day to day basis :

• Crafting strategies for all marketing teams including Digital, Advertising, Communications and Creative for all GB markets. Ensuring its implementation to increase overall brand visibility and awareness
• Ensuring in-house knowledge available through up to-date market research to ensure effective decision making
• Capturing the insights related to new product requirements from all GB markets to ensure the right range of products available
• Preparing the budget for the Marketing department in order to effectively allocate resources and predict cash flows
• Preparing and executing a sales planning process to help sales teams reach their respective targets helping GB to meet ABP numbers.

Academic Qualification & Experience

Postgraduate -MBA with 15 years of experience in a leadership position in Sales or Marketing Division
 

Technical Skills/Knowledge

5 years of experience of working in automobile/ component/ auxiliary industry

Behavioural Skills

• Team Building and Managerial Capabilities
• Analytical thinking and Strategy formulation
• Convincing and Negotiation skills
• Communication skills
• Results orientation
• Customer orientation

What will it be like to work for Hero

As the world’s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility”, Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner.

Read more about us.

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