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Digital Marketing Specialist Job

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Date: 05-Aug-2022

Location: Delhi, DL, IN

Company: Hero Motocorp

Short Description

To create a stellar and successful digital experience for customers, ensuring that each touchpoint of the customer journey is not only effective but engaging as well additionally to improve customer satisfaction metrics, build customer loyalty & boost referrals from loyal customers

Key Responsibilities

Digital Analytics    

  • To evaluate website traffic according to metrics such as a number of visitors, visitor demographics, session length, conversion rate, new customer acquisition cost, and more.
  • To monitor customer interactions for insights and data.
  • To manage and assess the customer life cycle and the digital experience life cycle.

Digital Experience Monitoring    


  • To use a digital experience platform to assess customer feedback, data, and analytics, as well as improve the overall digital experience and customer experience based on analytics and derived insights.


Devise Digital Strategy    

  • To create an ecommerce strategy and other digital sales strategies.
  • To create the digital experience strategy and assisting with the customer experience strategy. 


Stakeholder coordination    

  • To coordinate their efforts with their organization’s human resources department, operations manager, project management teams, and more departments as needed. 
  • To work closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience
  • Assisting with the organization’s digital transformation efforts.

Skills Information

  • Technical ability in building websites, often with WordPress or other content management systems
  • Experience working with content management systems and web content management
  • Concrete understanding and background in SEO
  • Working knowledge of programming languages, such as CSS or HTML
  • Working knowledge of new tools in digital experience and customer experience, along with established tools such as Google Analytics, Tag Manager, and Webmaster tools 
  • Strong understanding of digital marketing principles 
  • Well-developed communication skills 
  • Knowledge of best practices and trends in digital channels for sales and customer feedback such as social media, chatbots, ecommerce, websites, digital advertising, and more



Relevant Experience

  • 6-8 years of experience in the digital space
  • An ability to design and make the customer experience better through a clear vision and strong client relationship is crucial, as is working towards building customer satisfaction, loyalty, and referrals. Using data from customer experiences to get insight into their perspective is imperative when looking to grow and improve the digital customer experience and build customer loyalty to the brand.


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